Case studies

Designing end-to-end experiences for the premium brand

Software experience, physical product controls, interactions.

Scope

  • UX & UI design
  • User research
  • Interaction design

Contribution

Leading end-to-end product experiences, conducting user research activities including ergonomic testing, collaborating with internal and external stakeholders on product vision and direction. Designing physical and digital interactions, thinking about every touch point for the user.

Awards

iF Design Award Red Dot Award
01 — 05

Scroll to unbox

The ideal onboarding experience for premium audio products is one users barely notice.

02 — 05

Product reveal

The first interactions — opening the box, understanding controls, pairing devices, learning gestures — shape whether the experience feels effortless or intimidating.

03 — 05

First interaction

Designing a seamless transition from ownership to emotional connection.

04 — 05

First use

At this stage, users begin to explore the product's capabilities and form their initial impressions. But for the showcase, i need to highlight the literature pack first.

05 — 05

Quick Start Guide

A clear, structured Quick Start Guide — now adopted across Bowers & Wilkins and Denon headphones.

Physical experience

Unboxing experience

Prototyping, testing quick start guides for products.

Read more
B&W unboxing test session
Packaging and QSG test
Quick start guide overview

Product experience

Prototyping, testing product controls, button placement, observing natural wrist direction when idle / pressing state.

Read more
B&W product controls testing

Digital experience

App experience

Owning the planning and direction of the app experience by utilising AI for research and user testing, translating insights from reviews, analytics, product feedback, and community forums into clear priorities and opportunity areas.

Coming soon

B&W app experience design

Future concepts

Shaping future experience strategy by identifying critical pain points and using ongoing research insights to inform product direction. Currently leading a re-iteration of the app's information architecture to better align with user needs and behaviours.

B&W future concept exploration
B&W concept wireframes