Case studies

Designing end-to-end experiences for the premium brand

Software experience, physical product controls, interactions.

Scope

  • UX & UI design
  • User research
  • Interaction design

Contribution

Leading end-to-end product experiences, conducting user research activities including ergonomic testing, collaborating with internal and external stakeholders on product vision and direction. Designing physical and digital interactions, thinking about every touch point for the user.

Awards

iF Design Award Red Dot Award
150k+ Music app DAU Daily users
500k+ Music app MAU Monthly users
2 Design Awards iF Design Award + Red Dot

Physical experience

Unboxing experience

Prototyping, testing quick start guides for products.

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Product experience

Prototyping, testing product controls, button placement, observing natural wrist direction when idle / pressing state.

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Digital experience

App experience

Owning the planning and direction of the app experience by utilising AI for research and user testing, translating insights from reviews, analytics, product feedback, and community forums into clear priorities and opportunity areas.

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Future concepts

Shaping future experience strategy by identifying critical pain points and using ongoing research insights to inform product direction. Currently leading a re-iteration of the app's information architecture to better align with user needs and behaviours.

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B&W future concept exploration
B&W concept wireframes